By Charles C. Moul
This brief guide collects essays on all facets of the movie via major experts in political financial system, economics, accounting, finance, and advertising. as well as bringing the reader an up to date viewpoint on what's recognized and what has been finished, it comprises either new findings on various issues and instructions for added examine. subject matters comprise estimation of theatrical and ancillary call for, profitability experiences, the answer of obvious paradoxes in studio government habit, the interplay of the and executive, the affects of the latest adjustments in accounting criteria, and the function and value of participation contracts. New effects contain findings at the actual nature of the seasonality of theatrical call for, the predictive strength of surveys dependent upon trailers, the effect of the Academy Awards, the efectiveness of previous heritage measures to gauge forged contributors and administrators, and the substitutability of flicks throughout various genres.
Table of Contents
1. Critiquing Hollywood: the political economic system of movies Janet Wasko
2. movie creation within the electronic age: what can we learn about the prior and the long run S. Abraham Ravid
3. motion picture accounting Harold L. Vogel
4. Theatrical releases and the launching of films Charles C. Moul and Steven M. Shugan
5. the movies exhibition enterprise: severe matters, perform, and examine Jehoshua Eliashberg
6. gains out of the image: study concerns and profit resources past the North American field workplace Charles B. Weinberg.
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Extra resources for A Concise Handbook of Movie Industry Economics
Miller, Toby, Nitin Govil, John McMurria, and Richard Maxwell. 2001. Global Hollywood, London: BFI Publishing. Moore, Schuyler M. 2000. The Biz: The Basic Business, Legal and Financial Aspects of the Film Industry, Los Angeles, CA: Silman-James Press. Mosco, Vincent. 1996. The Political Economy of Communications: Rethinking and Renewal, London: Sage Publications. Murdock, Graham, and Peter Golding. 1974. “For a Political Economy of Mass Communications,” Socialist Register, 205–34. ———. 1979. ), Mass Communication and Society, Beverly Hills, CA: Sage Publications.
Film sometimes still represents “only entertainment,” thus not as worthy of scholarly attention as news and information programming or computer and information technologies. But these oversights need to be addressed if we are to understand film in its actual social context. These days, film must be considered as part of communications and media industry. More than ever before, distribution outlets such as cable and satellite services link news, information, and entertainment programs; and, sometime in the future, it seems likely that there will be further links via new digital and multimedia forms.
Can the economic success of a film be predicted based on any ex ante observed characteristics? Put differently, are there any observables that have a significant impact on either revenues or profits? 5 Do stars create value, or are they expensive public relations gimmicks? A second focus has been on the contracts governing the production process. Ignoring the contractual reality may lead one to miss the boat, making reasonable decisions look silly. Some contracts in the film 2 Landers and Lublin (2003) describe how Merck’s bet on research had come up short as four of eleven drugs long in development had already failed and two others had been delayed.