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Download A Geography of Public Relations Trends: Selected Proceedings by H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. PDF

By H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)

ISBN-10: 9401705771

ISBN-13: 9789401705776

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Read Online or Download A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985 PDF

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Additional info for A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985

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At all these stages of the process personal, social and cultural factors intervene. The event observed is filtered and processed through a mesh of past experiences, present relationships and associations, and future hopes and expectations. In a way we are always talking aboutourselves - we cannotescape our experience - and our words represent a joint product of 'reality' and self. Whatinformation we provide in such circumstances is almost bound to be some wayremoved from whatwe observed, or whatwas provided in the first place.

Our ability to serve this international marketplace grows out of two great technological revolutions which have recently changed the face of the publishing industry. The first was the dramatic change in the way that the news is processed, centering around the conversion to computerized editing and typesetting. What this means is that we can now get information into print much more quickly and much less expensively. One example is how we handle financial statistics. The New York Stock Exchange closes at four in the afternoon.

And again, if I may use the Herald Tribune as an example of a wider pattern, let me describe what it has meant to us. There was a day, back in the 1920's and 30's, and even up into the 50's, when the old Paris Herald was read mainly by Americans and mostly in France and nearby countries. But today the majority of our readers are not Americans. 000 copies each day worldwide, in 164 different countries, and France now provides only about 14% 38 COPING WITH INFORMATION of the total. 000 to the airlines.

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