Small Business Entrepreneurship

Download Agency: Starting a Creative Firm in the Age of Digital by Rick Webb PDF

By Rick Webb

ISBN-10: 1137501227

ISBN-13: 9781137501226

This publication is for younger startups and marketers within the advertisements, advertising and marketing, and electronic providers house. it is an A-to-Z consultant for younger advertisements businesses, packed with recommendation that levels from getting investment to how you can worth the corporate and promote it to how one can lease your first worker.

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Additional info for Agency: Starting a Creative Firm in the Age of Digital Marketing

Sample text

On the one hand, the Web is one of the most profound, transformative, and rewarding creative media that humanity has ever invented. On the other hand, this amazing creative environment is astonishingly cutthroat, and infinite amounts of excellent work go unseen. The Web is replete with an infinite number of hilarious, amazing, awe-inspiring, moving, and brilliant types of content. It can be a full-time job just to keep up. Most people don’t even try. They look at a few of the most interesting creative things on the Web each day, and move on.

Lick your wounds and move on. And you never give up trying to do your best work. We should talk about the 25 percent of the dealing that happens after the launch of the project. First, let’s tackle head-on a popular but misguided WHAT IS GOOD? 37 approach to this. Several companies intentionally lowball their initial bid in order to win the work, confident that they can make it up later through addon fees. There is a key distinction to be made between intentionally lowballing a bid in order to win it, and billing later for circumstances that change down the road.

It’s design. Constraints matter. There will be times you can push back on the constraints—get a client to accept a late delivery, or to pay more money—and there will be times you simply. Cannot. Do. This. Conversely, you may be of the opposite ilk. You may be all too amenable to glossing over the details, to just get it done. Here, too, you must forever strive to counterbalance your natural instinct. Perfect is the enemy of the 36 AGENCY good, as they say. This is all natural. But in a tightly constrained process, the number of obstacles that arise—and the number of constraints that present themselves—is innumerable.

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